SOURCES OF VIDEO CONTENT
While you complete this exercise think about how you want your
association to be perceived by your membership. Likely you want to be the source for information and
education, helping members with their career goals and primary needs. With this in mind, you need to
develop content that members will appreciate, so that they continue to look to your association for updates
on trends, best-practices and industry insights. Video content is easy to consume, and can be everything
from short-form educational updates to online learning, continued education and accreditation.
The objective in this section is to help identify key sources of high-quality content and member needs where
the use of video can elevate your ability to inform, educate and inspire members and prospective members.
Board members, chapter leaders, and internal staff can - or perhaps already do - generate content that
speaks to relevant topics such as, industry updates, economic outlooks, government or legislative updates
and other news that matters to members. This first section asks, "What content can you leverage from the
leaders within your organization?"
Populate the section below with as many ideas as
you can, utilizing the leadership in your organization
or information you already have on hand:
Your association likely already has high-quality member driven content in the form of a magazine, newsletter
or e-newsletter, journal or blog. How many issues do you publish each year for the following:
Events, chapter meetings, conferences and educational seminars attract experts and thought leaders in
your industry. Why not leverage these attendees and speakers into educational content that will impact
your members careers?
Thinking of the keynote speakers, full sessions, break-out sessions and panels, how many sessions at a
typical event could benefit from being filmed and shared out with your full membership online?
Please indicate the number of key sessions at each event that could be shared with your full audience:
Identify sponsors that can speak as experts on one or two topics, insights,
future trends or case studies that would be valuable to your membership: